An immersion in care and pampering. That is ICI Paris XL. The Passage is home to this Benelux fragrance, skincare and cosmetics market leader’s very latest stylish shop. ICI Paris XL also has its own line of products. Beauty blogs have been raving about ICI Paris XL’s Be Creative Make Up.

About this store

What Fragrances, make-up, skin care and attention.
From the past ‘We bring fragrances from Paris to Brussels’.
From the present Make-up and skin care, and the house brand Be Creative Make Up.


is not a luxury. That experience. Because you realise, as soon as you enter ICI Paris XL, that this was what you really needed all along: attention. Your nose gets the gift of a slight tingling from all of the spicy and floral fragrances. Your skin is caressed by exquisite creams, leaving it ever-so-soft. Your mind is set at ease; everyone here is so friendly!


We want to bring fragrances from Paris to Brussels! Mr and Mrs Brenig made their dream a reality and opened their first perfumery in 1968 in the ‘Ixelles’ quarter (which is exactly how ICI Paris XL got its name!). In the meantime, ICI Paris XL has been voted ‘Best Perfumery in the Netherlands’ for the 10th consecutive time. And ‘Best Retail Chain in the Netherlands’, too.

How on earth do they do it?

Simple: they make your experience a as customer their main focus. In other words, they provide you with truly expert and personal advice. They offer exclusive brands (such as philosophy – Oprah Winfrey swears by it! In the Netherlands, it is available exclusively at ICI Paris XL). Now add the warm beige floor, the fragrance jars and experience corner…

Opening hours:

Monday 09:30 – 19:00
Tuesday 09:30 – 19:00
Wednesday 09:30 – 19:00
Thursday 09:30 – 21:00
Friday 09:30 – 19:00
Saturday 09:30 – 19:00
Sunday 11:00 – 18:00



Passage 69

2511 AC Den Haag