Paprika is for the self-assured, fashion-forward woman who wears size 44 to 54. The founders wanted to start a revolution in the fashion world by offering attractive and well-fitting clothes for plus-size women. They have succeeded! So far, there are 81 shops throughout the Benelux. The Passage is home to the first Paprika boutique in the Netherlands.

About this store

WhatClothes for women size 44 to 54.
From the pastEstablished in 2003 in Belgium.
From the presentBenelux market leader in clothing for plus-size women.

A visit

to Paprika can best be described as stepping into a comfortable, friendly atmosphere where you instantly feel at home. The sales associates have been thoroughly trained to help you pick out the perfect outfit and to offer stylish and unexpected suggestions. Have you gone through life convinced that you could never wear such a cute pencil skirt? You will be amazed to find out just how much looks great on you!

The collection

is trendy and offers a complete look, including matching accessories. The style is youthful and feminine, casual and professional, and suitable for special occasions and leisure time. Skirts, tunics, T-shirts and tops, shirts and blouses, vests, jumpers, trousers and jeans, coats and jackets, cute scarves and colourful leggings: Paprika has it all. If you start shopping at Paprika, chances are good that you’ll be hearing this from now on: “Wow, you look fantastic!”

New from Paprika!

You can reveal your secret. Or you can keep it to yourself. Founders Jacques Hayez and Fabienne Bulteel were very clear from the start: we are going to guarantee plus-size women a unique and modern look that fits their figure perfectly. It’s great that we can share in the joy of their mission in the Netherlands now, too.

Opening hours:

Monday12:00 – 18:00
Tuesday10:00 – 18:00
Wedsnesday10:00 – 18:00
Thursday10:00 – 21:00
Friday10:00 – 18:00
Saturday10:00 – 18:00
Sunday10:00 – 17:00



Passage 62

2511 AE Den Haag